Tailored social & content strategyfor luxury hospitality.
Atelier Kell works with luxury hotels to create an online presence that feels true to the property and purposeful for the business. From audits and content production to creator partnerships and events, every engagement is shaped around your brand, audience and goals.
Understanding your goals first: what you want your social media to achieve and how success will be measured. From there, an audit of what’s working, what’s missing and where the opportunity lies, before translating your property’s character into a clear content plan built to deliver against those goals.
Managing photography and videography from shot list to delivery, briefing and directing trusted photographers and videographers. Atelier Kell also shoots natural, social-first content directly, in the authentic style that platforms reward today.
Shaping how your content lives across social, from platform-specific planning and feed curation to publishing, community management and performance reporting.
Identifying the right content creators for your property, audience and goals. From talent selection and stay coordination to deliverables and usage rights negotiation.
Bringing brand partnerships, activations and event experiences to life through content. Capturing corporate retreats, incentive trips and on-property celebrations, so every event keeps working long after it ends.
Extending organic storytelling through boosted content and Meta campaigns, so paid and organic tell one consistent brand story.
Senior insight from within independent luxury hospitality.
From Small Luxury Hotels of the World’s portfolio to Beckons’ global collection of luxury lodges, Lucy Kell knows how to identify what makes a brand distinctive and build the content, creators and community to bring it to life.
Let’s begin
Every partnership starts with an audit, then a plan shaped around what your property needs, whether that’s a single project or ongoing social support.
Share a little about your property and what you’re looking for, and we will be in touch to arrange an introductory call.
Prefer email?
lucy@atelierkell.com